Nexxus Scotland

SME Toolbox: Managing Public Relations and the Media

Continung the SME Toolbox series, this event will enable life science enterprises to increase their grasp of PR and how to interact with, and handle, the media.

Featuring Marjorie Calder of The BIG Partnership, a highly experienced PR professional with 25 years of experience in providing media training for public and private sector clients.

Topics covered in the seminar include:-

 Why the media can be important to your business plan

• Raising name awareness
• Attracting interest from potential investors and partners
• Recruiting the best people
• Sales and marketing
• Defending against reputational attack

How the media works and how to attract their attention (in a positive fashion)

• Speed and 24/7 nature of today's media
• Print, online and broadcast
• Trade and academic journals
• Daily newspapers and periodicals

Ways of maximizing the chances of achieving relevant, positive, coverage

• Understanding different media priorities
• Multimedia resourcing
• Working to appropriate timescales
• Delivering the right information, tone and language

Programme

12.00 - 12 30pm   Registration, Networking and Light Buffet Lunch

12.30 - 1.30pm     Managing Public Relations and the Media
                             Presented by Marjorie Calder

1.30  -  2.00pm      Question and Answer/Networking

Please see event flyer.

Please see speaker biography.

Registration

Our SME Toolbox events are always free and always popular. To register for the event, please click the orange 'Book Online' button at the top right of the page.

Venue

This event will be hosted at the offices of Biggart Baillie LLP, for directions to their office please visit their website.

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